Who is partnered with youtube

Choose the right keywords : The videos we upload to YouTube also require advanced keyword research to position them. Support yourself with tools like Google Trends to find out the most-searched terms that best suit your needs.

Make it clear and concise for users while incorporating the keywords you pulled from your research. What about categories? They matter too: Choose the categories that best match your videos and add them to the end of your description. That will make them more visible to users and make them look for other videos in that category. Content Marketing. Antoni Saurina. Then joined together with another series of photographs? This series of photos give place to something extraordinary: transmitting moving images in the form of video.

Written By. Together, they figured out the core values both companies share: optimism, stress relief, and a love of kittens that was the easy one. And then they made the video below that over 8 million people have watched. The power of YouTube celebs is not just that they create content lots of people watch, but that they build communities. Hannah Hart is a prime example, having grown a community of 2 million subscribers with her weekly "My Drunk Kitchen" videos.

She's in a constant conversation with her fans and even thinks of them as her board of directors—they suggest recipes and aren't afraid to speak up when they do or don't like something. This level of symbiosis can be new to brands, so it's important they understand what conversations are already happening in these communities.

How can brands join in, and not interrupt, these ongoing conversations? According to Pam Scheideler , EVP and head of digital production at Deutsch LA, brands shouldn't treat creators like a distribution channel, pumping them with things to say about a product.

Showing up and talking about yourself with no regard for how it's being received is the surest way to kill the conversation. What we forgot to focus on is what Jack and Jack were giving to their audience. Their fans are used to coming to the channel to watch new music videos or funny skits from Jack and Jack. But we gave them a video of Jack and Jack making and eating pizza. Agencies might learn from how creators approach their audiences—and what keeps those audiences coming back for more.

Nick Barham , chief strategy officer at TBWA, pointed out that more and more, we're seeing influencers create content that doesn't have a specific narrative or a single-minded message. That can be an uncomfortable idea for brands. But letting go of the need to create something with a beginning, a middle, and an end can open a whole new world of possibilities. Matt Johnson , group strategy director at 72andSunny, talked about how agencies can give up some of the "preciousness" of the creative process.

Submit Search Search Input. We've seen the content many of you create evolve to become elaborately developed series, concept videos, and sitcoms with tens of thousands of subscribers. Many of you have gone from creating videos in bedrooms and living rooms on webcams to becoming YouTube celebrities with fans and audiences all over the world.

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